Your brand looks like the company
you were three years ago.
Your demand gen is solid. Your brand is three years behind. Every campaign you launch dresses the company in clothes that no longer fit.
One HANDS-ON CREATIVE DIRECTOR. One number. One NEW BRAND YOU LOVE.
Erik Peterson
The B2B Revenue Creative
Creative Strategy & Brand Design
Book a call
i’VE WORKED WITH SOME PRETTY AMAZING COMPANIES ACROSS RETAIL, MANUFACTURING, TECHNOLOGY AND VENTURE CAPITAL PARTNERS
You shouldn’t have to wait 6 months
and $60,000 for a new brand that you are
scared to launch.
Erik has sat on your side of the table. His background spans creative direction for SaaS brands, launching eye-candy ad campaigns into new markets, and leading brand studios that champion the unsung heroes of our society.
01 | DIAGNOSTICTell Erik what’s embarrassing about your brand
The first conversation identifies the gap between your current state and future state, and tells both of us whether I can close it. (strategy, rebrand or refresh.)
02 | BUILD SYSTEMBuild the brand in weeks not quarters
Participate in the discovery and collaboration process then start reacting to brand designs aligned to your future state and business goals.
03 | LAUNCHRide or die
Most companies get paralyzed with a new brand, it may be to different, or internal teams may be behind. Erik helps relieve the fear and develop your core assets so you can hit the market and scale.
Three disciplines a winning brand needs.
01 | VISUAL SCIENCEYour ads stop the scroll for a reason, or they don't.
Attention research, memory encoding, and visual fluency inform every layout, color, and image choice. Most B2B creative ignores this entirely. That's why your buyer sees the ad and forgets it by Thursday.
Your brand looks different on every channel and buyers notice
Your best ad gets scrolled past before the headline registers
Buyers see your brand twice and still don't recognize it
Nothing in your category makes your brand immediately distinct
02 | Psychology of InfluenceBuyers aren't rational. Your messaging should know that.
Loss aversion, social proof, and identity-based framing built into every message before the copy is written. B2B buyers are people with careers and reputations on the line. The work that wins speaks to that directly.
Your messaging leads with features not the cost of doing nothing
Your buyers are choosing between you and staying put
Your case studies show up too early in the buying process
Your emails sound like every other vendor in their inbox
03 | Principles of DesignGreat design signals credibility before a word is read.
Hierarchy, contrast, proportion, and repetition applied deliberately not decoratively. In B2B, where everyone looks the same, visual authority is a competitive edge hiding in plain sight.
Your layouts feel off but nobody can say exactly why
The most important line in your ad gets read last
Your deck looks homemade because it is
Buyers open your email and close it before they finish the first line
The agency, minus the agency.
You've run the agency play. Kickoff with twelve people. Work done by two you never met.
The Retainer Trap has one rule: the longer it takes, the more they make.
Here, you hire Erik. Erik does the work.Strategy, identity, system. End to end. You pay for design. Not for the conference room or kombucha.
One brief. One queue. One decision-maker. Senior on the first round, not the fourth. No project managers between us. No B-team. No fourth round of revisions on work you should have liked the first time.
Discovery to launch in 30 days.
No one in the middle.
The Process
DAY 1
DAY 3
DAY 5
DAY 7
DAY 9
DAY 11
DAY 13
DAY 15
DAY 30
DISCOVERY + DIRECTION
VISUAL EXPLORATION + COLLABORATION
CORE IDENTITY DESIGN
SYSTEM BUILDING
BRAND KIT ASSEMBLY
FEEDBACK + EDITS
FINAL DELIVERY
LAUNCH GRAPHICS
GO TO MARKET
Because we know your time is valuable, every project includes unlimited revisions in a 30-60 day life-span, async check-ins, walkthroughs and access to all raw design files.
The world is too wild for you to stay the same.
Book a 15 minute intro call.
Drop into the QBR with this instead.
✓ A complete identity system. Logo, type, color, layouts, in all supporting systems.
✓ A working asset suite to build on. Landing page. Decks, event, social, ready to deploy.
✓ Source files and source thinking. Walkthroughs that explain every choice.
✓ A strategic spine. Positioning, voice, point of view, customer matrix.
✓ AI skill templates. Your team scales the work without scaling headcount.
✓A brand that matches your vision for the future and communicates properly.
Imagine opening the quarterly review with the new brand live, attribution climbing, and nobody asking when the rebrand lands. It already did.
You’ve grown, the brand hasn’t.
You're closing six-figure deals with a logo that you don’t love. (The test of a great logo is what does it look like it white?) You're pitching enterprise buyers with decks that cobbled together. Your claude decks are even worse but sales is so proud. You're hiring senior talent and onboarding them through a website you wouldn't forward to your own network. You tell them we will work on a new brand soon. You explain the brand on every call. You shouldn't have to explain the brand on any call.
So you call an agency recommended from your work. $60,000, $40,000 for the mid tier. Six-month timeline. The price not totally shocking but the stakes are higher. A kickoff deck on day one. Round one on day forty-five. By the time they ship a logo, your competitor has shipped a campaign. By the time they finish strategy, your strategy has changed.
Two quarters gone. Files you don't own. A brand you're afraid to touch. And the same gap between who the company is and what the brand says about it.
The brand was never the holdup. The model was.
"We'd never had campaign thinking before, the showroom, the ads, the catalog, all connected and flowed with it’s own delight. Erik made us cut a lot and I won't pretend I loved it at the time. But the numbers don't lie."
_Booth scans up 267%
_Catalog downloads up 178%
_Website traffic up 218%
/ VP oF MARKETING /
/ INNOVA SLEEP SYSTEMS /
/ LAUREN WUE /
“We wanted residential customers to know our name. We knew that takes time. Eighteen months in, every $1 we spent brought back $4.80. The campaign alone returned $2.60 per $1. And we still had hundreds of fresh leads for our sales team to nurture. From there, we restarted public sector, and critical infrastructure with new messaging. We also launched foreign partnerships through the U.S. Embassy Gold Key Program. New sales tools came with it.”
/ CHIEF EXECUTIVE OFFICER /
/ SUPERIOR CONCRETE /
/ TODD STERNFELD /“I love it! OMG. I had so much fun working with Erik. While I loved creating my own marketing materials, it just wasn’t cutting it for my engagements. Nothing worse than going to market with a brand that doesn’t align with your vision. The cool little details and abstractions made it really fun marketing my speaking services and books.
/ CHIEF EXECUTIVE OFFICER /
/ THE DACIA COFFEY BRAND /
/ DACIA COFFEY /
Five ways to brand. One actually delivers.
What you actually get when you hire an agency, a freelancer, an in-house team, or a template stack. No marketing.
Pick the level of creative authority your pipeline needs.
Most marketing teams are paying full price for attention they could be earning. Three tiers built for budgets that flex by quarter, not by year.
Hands on Design + Creative Strategy
For teams building a modern internal creative systems, needs creative strategy and brand campaigns.
- Everything in Tier 1
- Two active requests at a time
- 2–4 motion projects per month (6-15 sec each)
- Campaign-tied creative direction
- Multi-format deliverables per request
- Priority queue on rush briefs
- Monthly creative review + working session
- Sprint projects for brand & optimization
Ai Augmented Brand System
For companies that need to look bigger and move faster. A 14-day brand system sprint that your team owns and runs.
- Brand identity Logo + System
- Photography, Patterns & illustration styles
- Brand guide for LLMs
- Execution samples for sales
- Commercial AI imagery license
- Figma, Canva & PPT templates
- Living style codes (no stock)
- Claude skill files & prompt kits
- Full system handover
Senior Brand Designer
For B2B marketing teams that have a decent logo but a stale brand system need of refreshing.
- Brand logo refresh
- Style explorations/adjustments
- Brand systems
- (4) Sales/marketing templates for Figma, ppt, adobe
- Ai skill for claude, gemini and mid journey
- Commercial AI imagery license
- Logo refresh, color palette, typography + brand systemetc
- Brand guide document, static and skill based
- Unlimited revisions, 30 day window
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For creative strategy and design execution almost immediately, brand led growth typically follows the length of your sales cycle before compounding starts.
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No long term contract, better talent access.
You will get better quality than your $2500 month retailer and not be upsold for larger projects.An agency sells you the senior team in the pitch and routes the work to juniors after the contract is signed.
Here, the creative director is the work. No bureaucracy, no middle managers or lost in translation.Collaborate directly with the person doing the work who holds a high standard.
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Some clients come to Erik without one. The agency line is the most common pattern but inconsistent freelancers, an overwhelmed in-house designer, or no creative resource at all lands in the same place: work that doesn't perform.
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That's a common starting point. The first two weeks usually surface the priorities that were buried under the inbox. We start with the gap between creative and pipeline then build out capabilities from there.
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Most requests ship in 24–72 hours, with 48 as the working average. Stratetgy, Bbrand identity work, motion projects, and rebrands run on a longer cycle that we scope upfront but plan for deliverables every few days or less.
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Composition, color, typography, layout, and message structure all have decades of behavioral research behind them. Most B2B creative ignores it. Here, every decision references the work on attention, recognition, mental availability, and risk perception. Aesthetics is the byproduct, not the goal.
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3 tiers for any stage of business. Pause weeks roll forward. Cancel any month. No contract minimums beyond what's stated in each tier (Tier 03 is a fixed 14-day sprint). The system is built for marketing budgets that flex by quarter, not by year.
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You do. Every file. Every layer. Every export. Full commercial license for AI-generated imagery. No archive lock-in. If we part ways, you take the work with you and your team can keep operating it.
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B2B SaaS, fintech, manufacturing, engineering, healthcare, private equity, retail, aerospace, and defense. The thread is long sales cycles, multi-stakeholder buying groups, and a creative bar that the category hasn't met yet.
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Not a lot, but but motion and larger video projects may include additional resources. I prefer to keep money in the USA to benefit our tax system and partners.
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Due to the highly technical nature of the work, there will be no refunds issued but I am fair and am willing to work something out if you have issues.
Most marketing leaders ask the same six questions before they sign.
Not ready to commit? How to build brand that impacts revenue
Download the brand guide analysis and read about the document you already paid for and why it’s so valuable.
Hired to leave. Worth hiring anyway.
If you are struggling with creative that doesn't convert, looking to build brand or implement scaling scaling systems, purchasing fractional creative direction from Erik is the right decision.