Creative director, designer, and systems creator across demand gen, identity and campaigns
Erik is an experienced creative director and hands-on designer with 15+ years leading brands out of the tolerance trap, from strategy to execution. Fluent across major B2B industries, SaaS, manufacturing, technology, finance, healthcare and everything in between. Having worked across top agencies, brand studios, and in-house teams, I know where each succeeds and where each fails. A track record of owning full-funnel creative from strategy through execution. Not just a maker. A creative leader who translates brand ambiguity into signals.
Essential Skills
Spreading the joy
With a background in agencies, in-house and creative direction, I am experienced advising more junior colleagues on professional development and implement Ai creative systems that allows the whole team to design and publish content.
Execution
Translating ambiguity into clarity that gives me a bias toward action. Understanding not every request will be detailed or valuable but still have the ability to act and return with clear creative direction or hands-on execution.
Selling ideas up
B2B creative dies in zoom rooms. The best work never ships because nobody in the room could defend it. A great creative director isn't just a maker they're an advocate for your target audience. Presenting to CMOs, CEOs, and boards requires the ability to connect creative decisions to business outcomes, not just aesthetic ones.
Cross-functional fluency
B2B creative directors sit at the intersection of brand, demand gen, sales enablement, and product marketing. The ability to speak each team's language, without losing your own, determines whether creative influences or just decorates.
Tactical Skills
Creative Direction
Campaign Ideation
Brand Identity
Creative Strategy
AI-augmented Workflows
Brand Strategy
Copywriting & Messaging
Cross-Functional Leadership
Web Design
Partner Management
Career Highlights
Turned brand creative into a pipeline asset, not just a support function
Ran full-funnel creative without a full-time agency. Faster. Cheaper. On brand
Gave sales a story worth telling. Closed the gap between what marketing made and what sales actually used
Expanded B2B marketing team capabilities to quickly spin up brand campaigns
Created Ai Augmented brand creative workflow to speed up talent content production
Rebranded major DIY home accessory
Trusted to make the call on creative direction, emotional tone, and format — without hand-holding
Valuable Business Skills
Create emotional full funnel and top of funnel brand campaigns across digital and OOH.
Design high-value, art direction led demand gen content that signals care, quality and relevance with the goal to lower CAC.
Implement low-lift creative testing frameworks so you no longer guess about what marketing messaging or tactics resonate with your audience.
Get real creative strategy that resonates with your target audience fast.
Stop admiring other brands marketing and start admiring your own.
Full concept execution and management from idea to execution.
Deep understanding of marketing psychology, influence techniques and science backed advertising.
Ai Systems
Andromeda analysis for ad scoring
Claude for quick style integration, layout and testing
Skills for copywriting and content
Strategy brief execution with a critical eye towards excellence
Mid journey branded moodboards for team execution
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Directed and designed across through different brand companies, audiense, buxton and elevar and led a successful brand identity merger into a single brand.
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Launched and led creative director led pods that aligned with fractional marketing direction services for a variety of b2b services from manufacturing to tech.
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Design and directed a variety of solutions
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Item description
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Art Director