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20 pages of truth on why the brand guide is the secret to lower your customer acquisition costs.

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A grayscale photo of a woman's profile with text overlay. The text says, 'You spent $40K on a brand guide nobody opened or used. Including you.' In the top left corner, there is a lion logo with the words 'Love What You Do' underneath. In the bottom left corner, there is a circular photo of Erik Peterson, labeled 'Designer & Creative Director.'