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The House of Peterson
The House of Peterson
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It's Monday again
Career
B2B Look Book
Case Studies
Thoughts
Shop Art
Pricing
The House of Peterson
The House of Peterson
Request Partnership
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It's Monday again
Career
B2B Look Book
Case Studies
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Request Partnership
A warning to b2b marketers from nike.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

A warning to b2b marketers from nike.

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The industry that forgot what it was selling.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The industry that forgot what it was selling.

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A climbing media budget to stay average shows a weak brand
Erik Peterson 6/22/26 Erik Peterson 6/22/26

A climbing media budget to stay average shows a weak brand

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Paid media is mandatory but…
Erik Peterson 6/22/26 Erik Peterson 6/22/26

Paid media is mandatory but…

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The modern advertising playbook isn't just wrong. It's the fastest way to shrink.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The modern advertising playbook isn't just wrong. It's the fastest way to shrink.

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Safety has a cost. It just doesn't show up on the invoice.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

Safety has a cost. It just doesn't show up on the invoice.

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The art of not creating a design-brief disaster.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The art of not creating a design-brief disaster.

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The "Rule of 7" is dead.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The "Rule of 7" is dead.

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The Franken Role.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The Franken Role.

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The 90-Day "cognitive dominance" execution blueprint.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The 90-Day "cognitive dominance" execution blueprint.

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Why in-house teams absorb dysfunction
Erik Peterson 6/22/26 Erik Peterson 6/22/26

Why in-house teams absorb dysfunction

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The trillion-dollar cost on the unremarkable
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The trillion-dollar cost on the unremarkable

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Persuasion to surveillance - The B2B demand trap
Erik Peterson 6/22/26 Erik Peterson 6/22/26

Persuasion to surveillance - The B2B demand trap

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B2B buyers operate like spreadsheets?
Erik Peterson 6/22/26 Erik Peterson 6/22/26

B2B buyers operate like spreadsheets?

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The shift from Brand Building to Digital Harvesting
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The shift from Brand Building to Digital Harvesting

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The Agency Carousel: Why Churn is a Branding Death Wish
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The Agency Carousel: Why Churn is a Branding Death Wish

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The creative economy is in the middle of a structural transformation.
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The creative economy is in the middle of a structural transformation.

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The Great B2B Marketing Reset
Erik Peterson 6/22/26 Erik Peterson 6/22/26

The Great B2B Marketing Reset

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The 90pg brand book you didn’t understand
Erik Peterson 4/13/26 Erik Peterson 4/13/26

The 90pg brand book you didn’t understand

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B2B brands aren't boring because they're safe. They're boring because nobody decided otherwise.
Erik Peterson 4/13/26 Erik Peterson 4/13/26

B2B brands aren't boring because they're safe. They're boring because nobody decided otherwise.

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