Oxygen Lighting

Challenge: Get the catalog in the hands of interior designers. Every year Oxygen Lighting launches new products and showcases future trends in interior and outdoor lighting technology at Lightfair. For the launch, Oxygen produces a variety of creative assets with the hallmark a magenta luxury catalog design that is always memorable and unique.

Solution: Use a circular design pattern Oxygen bubbles supporting the tagline "you need it" that can carry all creative assets from environment, print to digital. Catalog and marketing materials incorporated a luxurious pantone matched velvet texture that became the flagship material across marketing collateral. 

Responsibility: Worked with the photographer and producer to map studio scenes, select and coordinate talent and production. Set creative direction, and coordinate with the stylist to match the products modern look and feel. Photography also carried through a variety of study shots to create artistic introduction into each catalog section. For design, we developed a complimenting color palette to support the bold look of the magenta and carry through a 250+ page catalog. Chose a modern, streamlined font that made product name front and center and a clean layout to make important information easy to read.

Roles and Partners:
Creative Director and design: Erik Peterson
Art Director/Stylist: Erik Peterson
Production Art: Chad Murphy, Jason Shupe
Photography and production: Jesus Prieto

Results:
147%+ catalog requests
4500+ verified emails captured