Your brand looks like the company
you were three years ago.
Your demand gen is solid. Your brand is three years behind. Every campaign you launch dresses the company in clothes that no longer fit.
Erik Peterson
The B2B Revenue Creative
Creative Strategy & Brand Design
Book a call
One HANDS-ON CREATIVE DIRECTOR. One number. One NEW BRAND YOU LOVE.i’VE WORKED WITH SOME PRETTY AMAZING COMPANIES ACROSS RETAIL, MANUFACTURING, TECHNOLOGY AND VENTURE CAPITAL PARTNERS
You shouldn’t have to wait 6 months
and $60,000 for a new brand that you are
scared to launch.
BUILT FORB2B SaaS
Finance
Manufacturing
Defense
Engineering
Consulting
Healthcare
Erik has sat on your side of the table. His background spans creative direction for SaaS brands, launching eye-candy ad campaigns into new markets for agencies, and leading brand studios that championed the unsung heroes of our society.
01 | DIAGNOSTICTell Erik what’s embarrassing about your brand
The first conversation identifies the gap between your current state and future state, and tells both of us whether I can close it. (strategy, rebrand or refresh.)
02 | BUILD SYSTEMBuild the brand in weeks not quarters
Participate in the discovery and collaboration process then start reacting to brand designs aligned to your future state and business goals.
03 | LAUNCHRide or die
Most companies get paralyzed with a new brand, it may be to different, or internal teams may be behind. Erik helps relieve the fear and develop your core assets so you can hit the market and scale.
Three disciplines a winning brand needs.
01 | VISUAL SCIENCEYour ads stop the scroll for a reason, or they don't.
Attention research, memory encoding, and visual fluency inform every layout, color, and image choice. Most B2B creative ignores this entirely. That's why your buyer sees the ad and forgets it by Thursday.
Your brand looks different on every channel and buyers notice
Your best ad gets scrolled past before the headline registers
Buyers see your brand twice and still don't recognize it
Nothing in your category makes your brand immediately distinct
02 | Psychology of InfluenceBuyers aren't rational. Your messaging should know that.
Loss aversion, social proof, and identity-based framing built into every message before the copy is written. B2B buyers are people with careers and reputations on the line. The work that wins speaks to that directly.
Your messaging leads with features not the cost of doing nothing
Your buyers are choosing between you and staying put
Your case studies show up too early in the buying process
Your emails sound like every other vendor in their inbox
03 | Principles of DesignGreat design signals credibility before a word is read.
Hierarchy, contrast, proportion, and repetition applied deliberately not decoratively. In B2B, where everyone looks the same, visual authority is a competitive edge hiding in plain sight.
Your layouts feel off but nobody can say exactly why
The most important line in your ad gets read last
Your deck looks homemade because it is
Buyers open your email and close it before they finish the first line
The agency, minus the agency.
You've run the agency play. Kickoff with twelve people. Work done by two you never met.
The Retainer Trap has one rule: the longer it takes, the more they make.
Here, you hire Erik. Erik does the work.Strategy, identity, system. End to end. You pay for design. Not for the conference room or kombucha.
One brief. One queue. One decision-maker. Senior on the first round, not the fourth. No project managers between us. No B-team. No fourth round of revisions on work you should have liked the first time.
Discovery to launch in 30 days.
No one in the middle.
The Process
DAY 1
DAY 3
DAY 5
DAY 7
DAY 9
DAY 11
DAY 13
DAY 15
DAY 30
DISCOVERY + DIRECTION
VISUAL EXPLORATION + COLLABORATION
CORE IDENTITY DESIGN
SYSTEM BUILDING
BRAND KIT ASSEMBLY
FEEDBACK + EDITS
FINAL DELIVERY
LAUNCH GRAPHICS
GO TO MARKET
Because we know your time is valuable, every project includes unlimited revisions in a 30-60 day life-span, async check-ins, walkthroughs and access to all raw design files.
The world is too wild for you to stay the same.
Book a 15 minute intro call.
Drop into the QBR with this instead.
✓ A complete identity system. Logo, type, color, layouts, in all supporting systems.
✓ A working asset suite to build on. Landing page. Decks, event, social, ready to deploy.
✓ Source files and source thinking. Walkthroughs that explain every choice.
✓ A strategic spine. Positioning, voice, point of view, customer matrix.
✓ AI skill templates. Your team scales the work without scaling headcount.
It’s never been a better time to do something brilliant.
✓A brand that matches your vision for the future and communicates properly.
You’ve grown, the brand hasn’t.
You're closing six-figure deals with a logo that you don’t love. (The test of a great logo is what does it look like it white?) You're pitching enterprise buyers with decks that cobbled together. Your claude decks are even worse but sales is so proud. You're hiring senior talent and onboarding them through a website you wouldn't forward to your own network. You tell them we will work on a new brand soon. You explain the brand on every call. You shouldn't have to explain the brand on any call.
So you call an agency recommended from your work. $60,000, $40,000 for the mid tier. Six-month timeline. The price not totally shocking but the stakes are higher. A kickoff deck on day one. Round one on day forty-five. By the time they ship a logo, your competitor has shipped a campaign. By the time they finish strategy, your strategy has changed.
Two quarters gone. Files you don't own. A brand you're afraid to touch. And the same gap between who the company is and what the brand says about it.
The brand was never the holdup. The model was.
"We'd never had campaign thinking before, the showroom, the ads, the catalog, all connected and flowed with it’s own delight. Erik made us cut a lot and I won't pretend I loved it at the time. But the numbers don't lie."
_Booth scans up 267%
_Catalog downloads up 178%
_Website traffic up 218%
/ VP oF MARKETING /
/ INNOVA SLEEP SYSTEMS /
/ LAUREN WUE /
“We wanted residential customers to know our name. We knew that takes time. Eighteen months in, every $1 we spent brought back $4.80. The campaign alone returned $2.60 per $1. And we still had hundreds of fresh leads for our sales team to nurture. From there, we restarted public sector, and critical infrastructure with new messaging. We also launched foreign partnerships through the U.S. Embassy Gold Key Program. New sales tools came with it.”
/ CHIEF EXECUTIVE OFFICER /
/ SUPERIOR CONCRETE /
/ TODD STERNFELD /“I love it! OMG. I had so much fun working with Erik. While I loved creating my own marketing materials, it just wasn’t cutting it for my engagements. Nothing worse than going to market with a brand that doesn’t align with your vision. The cool little details and abstractions made it really fun marketing my speaking services and books.
/ CHIEF EXECUTIVE OFFICER /
/ THE DACIA COFFEY BRAND /
/ DACIA COFFEY /Five ways to brand. One actually delivers without the sting.
What you actually get when you hire an agency, a freelancer, an in-house team, or a template stack. No marketing.
The agency's first invoice is my entire engagement.
Strategy, identity. One number. One timeline. Everything shared.
Pick the scope that matches where the brand is broken.
Brand Identity Design
For teams that have accurate brand strategy foundation with correct personas and messaging but the visual execution is behind.
- Brand identity Logo + System
- Photography, Patterns & illustration styles
- Brand guide for LLMs
- Execution samples for sales
- Commercial AI imagery license
- Figma, Canva, Adobe, PPT Templates
- Living style codes (no stock unless budgeted)
- Launch campaign static + 10 seconds video.
- Full system handover w/ guide
Brand Strategy + Identity Design
For companies that need to look like a categeory leader and reposition their messaging and visuals to stand out in a croweded marketplace.
- Customer signal stack matrix (messaging, persona documentation)
- Brand identity Logo + System
- Photography, Patterns & illustration styles
- Brand guide for LLMs
- Execution samples for sales
- Commercial AI imagery license
- Figma, Canva, Adobe, PPT Templates
- Living style codes (no stock unless budgeted)
- Claude skill files & prompt kits
- Landing page design and dev, 10 seconds video.
- Launch campaign static + 10 seconds video.
- Full system handover w/ guide
Senior Brand Designer
For B2B marketing teams that have a decent logo but a stale brand system need of refreshing.
- Logo refresh, color palette, typography + brand system
- Style explorations/adjustments
- Brand identity system
- (4) Sales/marketing templates for Figma, ppt, adobe
- Ai skill for claude, gemini and mid journey
- Commercial AI imagery license
- Brand guide document, static and skill based
- Unlimited revisions, 30 day window
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Agencies create layers, layers cause friction. Erik’s select client list and your ability to work with the talent directly streamlines communications. I am not looking to lower customer churn rates, I am looking to help companies market a brand they are proud of.
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Collaboration and variation is part of the visual exploration and testing exercises. This removes the big reveal and aligns design to business strategy.
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All of them. Source, fonts, full kit. Delivered on completion. No retainer required to keep using them.
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Erik. Strategy, design, system. End to end. Partner management for dev and video motion.
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Composition, color, typography, layout, and message structure all have decades of behavioral research behind them. Most B2B creative ignores it. Here, every decision references the work on attention, recognition, mental availability, and risk perception. Aesthetics is the byproduct, not the goal.
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B2B SaaS, fintech, manufacturing, engineering, healthcare, private equity, retail, aerospace, and defense. The thread is long sales cycles, multi-stakeholder buying groups, and a creative bar that the category hasn't met yet.
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Not a lot, but but motion and larger video projects may include additional resources. I prefer to keep money in the USA to benefit our tax system and partners.
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If the contract is cancelled within the first 2 weeks a 50% refund will be initate
Most marketing leaders ask the same eight questions before they sign.
Not ready to commit? Learn how to build brand that impacts revenue
Lower acquisition costs and earn trust at the point of decision before the first conversation happens by using the brand you probaly already paid for.
Every quarter on the old brand sends your media budget into a blackhole.
If you're struggling with a brand that no longer reflects the company, working with Erik is the right decision. One engagement at a time. Limited build cycles per month. First step is fifteen minutes. No pitch.