Audiense Consumer Intelligence
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Audiense Consumer Intelligence *
Acquisitions and mergers brought a new brand experience to Audiense, a social intelligence platform integrated with 30 years of location intelligence, and a powerful ecommerce signal tracking engine, into a single, unified voice.
Project
Overview
Engagement:
Staff
Type:
Rebrand
Industry:
SaaS (Marcom/Intelligence)
Type:
B2B
Audiense Brand Identity
Acquisitions and mergers brought a new brand experience to Audiense, a social intelligence platform integrated with 30 years of location intelligence, and a powerful ecommerce signal tracking engine, into a single, unified voice.
Challenges: Merging three distinct brands was the central challenge. Each had its own visual language and communication caveats. Each had its own ICP and price points Rather than tackling everything at once, we started by prioritizing core marketing assets across all three brands. Once those foundational elements were established, we expanded the component library into the additional elements needed, creating a plug-and-play system across all brand executions. A pick-and-choose library that dramatically accelerated production and launch graphics.
Roles and Partners
Creative Director: Erik Peterson
Brand strategy, logo mark and colors: Focus labs
Designer: Erik Peterson & Elena Jimenez
Project Overview
Engagement:
Contract/Staff
Type:
Product Brand
Industry:
SaaS (Marcom/Intelligence)
Assets:
Microsite
Email
Paid Social
TOF Streaming
Webinar
PR
Type:
B2B ABM
Results:
Paired with demand gen resulted in about 3 requests a week and $64,000 in monthly influenced pipeline revenue. Direct new user traffic grew 37%.
Audiense Action Campaign
Audiense Action combines billions of data points about how real buyer-ready consumers behave and transforms them into dynamic audience segments that answer your questions in real-time and integrates into ad platforms.
Business Problem & Goal: Lifestyle retail brands face flat awareness and declining market share because traditional consumer research takes weeks/months to deliver. By the time a market report arrives, the cultural moment has already shifted. The business goal is to establish Audiense Action as the choice for real-time audience intelligence activation.
Consumer Problem & Goal: Marketing strategists have access to massive data pools but lack real-world cultural context, leaving creative teams to write generic messaging based on basic demographics. Their goal is to turn raw first-party and competitor signals into instant audience closeness and immediate media execution.
Insight: We spend millions of dollars trying to decipher hidden consumer data signals from the outside when the target audience is perfectly willing to tell us exactly how to win them over if we just ask them.
Single-Minded Proposition: Audiense Action turns real world customer data into a live consumer Ask Me Anything session.
Campaign Concept: Guessing is human, so is asking.
Campaign Goal:
Existing customers: Demo/walkthroughs
TAM: Website visits for demand gen funnel.
Audience:
Analysts in ecom, omnichannel marketers, performance marketers. Current clients with retail footprints over 10 locations or ecom revenue over $10,000,000. TOF to ABM list with demand gen for the sales cycle.
Audiense Action Streaming Ad - Guessing is human, so is asking.
Audiense Action Streaming Ad - Guessing is human, so is asking.
