Cyan Design
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Cyan Design *
Cyan is a market leader in the manufacturing and design of high-end home accessories and lighting. Their products are offered to a variety of brick and mortar retailers, boutique e-commerce, and interior designers.
Project
Overview
Engagement:
Agency
Type:
Campaign
Industry:
Home Decor
Type:
B2B
Cyan Design Spring Campaign + BTS
Objective
Create new lifestyle campaign for the spring product launch across integrated channels form showrooms to digital. Build excitement. Get digital and physical product catalogs into the hands of new and and existing customers.
Idea
Shoot product design elements of surfers, crabs, and other nautical products in a lifestyle beach environment with a glamping feel.
Responsibility
Concepting, shot planning and development across all product scenes, stairways, beach, cabana and micro social. Scouting talent and location, coordinate execution and responsibilities. Collaborate with stylist and art director, Cyan's marketing team to align products and scenes, talent with look and feel. Final production included co-art direction and design for traditional and digital channels for product launch. Other duties involved rebranding digital, designing emails and 360 omnichannel advertising assets to support 3 markets across the United States.
Challenge
Managing photographers, videographer, and collaborating stylists and marketing to align products.
Roles and Partners
Creative Director and design: Erik Peterson
Art Director/Stylist: Arlene Velasco
Art Director & Production: Chad Murphy, Jason Shupe
Photographer: Patrick Langlinais and Jesus Prieto
Videographer: Jesus Prieto + CrowdBuzzer
Results
Lookbook downloads: +180% over previous year
MQL: 154% increase capture of interior designer emails
Event attendance: 40% foot traffic increase at highpoint
