Buxton Podcast Branding

Some of the smartest people in location intelligence from buxton have conversations around customer analytics and data intelligence, exploring trends in market research, artificial intelligence, and strategic location planning.

Challenges: Buxton sells. The market knows it, they brace for the pitch. That reflex kills a podcast. Nobody hits play to get sold. They hit play to be entertained, and they come back for the people who make them smarter.

Solution: Analytics Unplugged had to drop the pitch and earn the listen. That means ditching the presentation graphics. First in the feed and newsletters, where every business show wears the same uniform.

It couldn't be a demo request with an audio file. It had to be a brand, with its own look, its own personality and the nerve to have a personality.

Roles and Partners

Creative Director and design: Erik Peterson
Illustration: Ashley Govers and Jurjen Versteeg