Madijaks Brand Identity

Madijaks is a clothing boutique that curates fashionable and casual women’s apparel. Madijaks founder has a keen eye to create trends and build confidence through her retail store and styling business.

Objective: Create a brand logo and e-commerce store that breaks from the mold of traditional, curated online apparel boutiques. The brand needed to have a flair that could be adapted between fashion forward and living room casual and work across environmental design and packaging.

Idea: The idea was to develop a minimalist brand logo and color scheme that kept product photography and lifestyle images as the hero. A dimension element was added through custom typography and design to help differentiate from a sea of competitors. The brand design provided a youthful spirit that could change moods on a dime.

Responsibility: Concept, design and photography across lifestyle photos and the brand logo developed. I worked directly with developers to ensure ecommerce design and functionality stood up to the high standards of the Madijaks founder.

Roles and Partners

Creative Director and design: Erik Peterson
Development: Estaban Utz
Photographer: Patrick Langlais