Ameritex Concrete
*
Ameritex Concrete *
AmeriTex is a Texas manufacturer of concrete pipe solutions for storm drain infrastructure. Not only are their employees giant, steak-fed, industrial cowboys but their commitment to infrastructure, employees, and community are second to none.
Project
Overview
Engagement:
Agency
Type:
Campaign
Industry:
Construction
Type:
B2B
Ameritix Concrete Pipes
Role & Responsibility
Concept and execute a digital campaign to build brand awareness, excite employee moral leading to rebuilding the marketing automation database.
When the owner of ameritex is 6’7” 270lbs and every employee looks down on the average man in their size 13 boots the only solution for a kick-a$$ brand campaign is to go larger than life.
Our project had two goals. first was to create brand awarness among city government and construction firms. The second was to fill up ameritex’s marketing automation database.
The first objective to was unleash our giant across social promoting ameritex’s manifesto. the most engaged users were then retargeted through a t-shirt campaign to win custom designed t-shirts.
The second objective was to was to use the video as a lead magnet to capture emails, also did a social taker over, behind the scenes, customer t-shirts, hats and event support.
Additional projects:
AR App for pipe construction education
Road show campaign with custom VR experience
