Ameritex Concrete
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Ameritex Concrete *
AmeriTex is a Texas manufacturer of concrete pipe solutions for storm drain infrastructure. Not only are their employees giant, steak-fed, industrial cowboys but their commitment to infrastructure, employees, and community are second to none.
Project
Overview
Engagement:
Agency
Type:
Campaign
Industry:
Construction
Type:
B2B
Ameritex Concrete Pipes
Challenge: Concept and execute a digital campaign to rebuilding the marketing automation database.
Solution: first was to create brand awareness among city government and industrial construction firms. The second was to fill up ameritex’s marketing automation database through a t-shirt contest.
The first objective to was unleash our giant across social promoting ameritex’s manifesto. The most engaged users were then retargeted through a t-shirt campaign to win custom designed t-shirts.
The second objective was to was to use the video as a lead magnet to capture emails, social taker over, behind the scenes, customer t-shirts, hats and event support.
Roles and Partners:
Creative Director and design: Erik Peterson
Art Director/Stylist: Erik Peterson
Copywriting: Erik Peterson Dacia Coffey
Illustrations: Erik Peterson
Photography and production: Studio Tribe
Results:
900+ plus t-shirts given away
4500+ verified emails captured
Additional projects:
AR App for pipe construction education
