Designer and Creative Director
for Brand and Demand
Hands-on Creative Director leading and executing brand design and campaigns for B2B marketing directors who need systems, emotion, and creative testing strategies.
I design brand identities, visul systems, campaigns and demand gen content for b2b brands
I help marketing lower the cost of attention, build trust at the point of decision with speed and execution.
Be Relevant to Your Audience
Be Relevant to Your Audience
Be Relevant to Your Audience
Be Relevant to Your Audience
i’VE WORKED WITH SOME PRETTY AMAZING COMPANIES ACROSS MANUFACTURING, TECHNOLOGY AND VENTURE CAPITAL PARTNERS
A designer and creative director with a point of view and a story
I am Erik. I grew up in California. Hip hop, wine country, and studded horse farms. Not the obvious origin story for a brand designer who ended up in Texas.
I tried architecture first. Then business. Then someone reminded me I'd been drawing robots and obsessing over beautiful advertising since I was a kid. So I majored in art and design. The calling was there the whole time.
Fifteen years inside B2B marketing teams taught me one repeating pattern. Most brands don't have a recognition problem. They have a tolerance problem. So focused on data and efficiency that they forget people respond to beauty, story, and a little magic. So they make their marketing logical. You can't win that way.
That's why I build Signal Systems. Campaigns and content with helps lower the cost of attention and relevance, build trust during decisions and speed to execution. Because demand gen without desire is just noise with a budget.
Currently Creative Director and Brand Designer at Audiense in Fort Worth. TX, integrated into Buxton and Elevar. In the past various high-end agencies and brand studios. Outside of work, I help a small number of clients move from marketing logic to marketing emotion.
I also tinker, draw, take care of my family, and test startup ideas. Zero for two, but the third one's called Zentara.
Creative Strategy
B2B Campaigns
Brand Identities & Design
Creative Testing Systems
Ai Augmented Branding
Creative director closes the gap between the work you're producing and the work you're capable of
Creative Director & Designer
Creative Direction, hands-on designer and b2b creative strategist that can execute above your internal capabilities. For marketing directors looking to mature demand gen execution.
- Project integration / slack feedback
- Hands-on design 24/72hr delivery
- New brand identity or brand refresh
- Creative strategy and briefs to execution
- Paid social testing frameworks to lower CAC
- Ai Creative Direction and systems
- No bureaucracy, work with talent directly
- Part time fees, full time execution
AI Augmented Branding
A 14-day sprint to create a brand for teams that need to move faster and look bigger.
- AI Augmented brand kit your team can execute
- Logo, patterns, color palette, typography, visual systems
- Templates in Figma, Canva, PPT and Adobe
- Living style codes for on-brand content
- Gemini and Midjourney image prompt architecture
- Skill.md file for copywriting and design support
For marketing directors who want to make their market feel something
Brand Campaigns
Visual System
Ai Augmented Branding
Frequently Asked Questions
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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Go for it bu thow many agencies have you burned through? Agencies fall short is in long-term engagements and contracts. Teams switch, accounts get handed off, communication collapses, and a trusted creative partner turns into a task executor and you both end up dispising each other.
A fractional creative director gives you the same caliber of talent, without the overhead. You get real creative strategy, tested frameworks, and hands-on design from someone invested in making your marketing great, not just good enough.
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Speed. 20,000 hours of hands on experience helps Erik move fast. You get concept-to-completion experience across design, creative strategy, art direction and marketing, someone who knows which creative levers make marketing emotional and sales memorable. Your company looks bigger, moves faster, earns trust, and stands apart. Without adding headcount.
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Creative strategy, campaign concepting and execution, message testing frameworks, brand identity, graphic designer, design team mentorship, and specialty design projects from events to social. Erik works across the full range of your marketing design support from one-off executions to end-to-end campaigns that move your audience from logic to emotion.
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Erik embeds as an extension of your team, making your creative process more sophisticated and your brand marketing more memorable. An engagement might mean building a 360° campaign around your trend report: microsites, video, motion design, layout, messaging hierarchy, custom illustration. These requests will then be strategized or executed quickly.
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Most requests are completed within two business days. More complex projects take longer, Erik will set expectations clearly before work begins. Weekly 1-to-1 will ensure projects and priorities stay on track.
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As many as you need in the queue. They're delivered one at a time, in priority order. Bigger projects are worked on in campaign themes and could include presentations, video, motion, statics, ads, emails being worked on simultaneously and delivered as a launch package.
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Whatever's most efficient for the project, typically Adobe Creative Suite and Figma.
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Subscribe to a plan. You'll be set up with a Trello or Notion board and Slack integration within 24 hours. A kickoff call covers communication preferences, priorities, and opportunities. Most projects begin and execution or strategy happen immediatley.
The way out of the tolerance trap isn't a new agency. It's a higher standard.
Your market isn't waiting for another campaign. It's waiting to feel something about your brand.